Printing Money

Photo: Katie Moorman

You may have spotted a paragraph in a recent Viva webmag noting that the Lewes Pound Group is on the march again. Clearly attempts to make the punters notice the existence of “Toms” (why is there still no nickname?) via canvas bags and stalls at the Farmers Market haven’t had the desired effect. It seems a more radical procedure is required to animate the Pound’s decaying corpse. Now they are giving (yes, giving) free Lewes Pounds if you spend a few quid in certain shops. A good marketing wheeze, no? Get the notes circulating by putting a few free tasters out there. I mean it worked for Ben and Jerry’s.

It might be helpful at this point to remind ourselves what money means. For a long time (since King Croesus in the 6th century BC, more or less), cash meant coins made of a metal agreed to be precious. Coins were a useful technology and worked fine until an unnamed, but inspired, Chinese bureaucrat in the 8th century AD came up with a brilliant idea. “Why lug that heavy gold around with you? In fact why not put it over here in this official-looking government strong-box and we’ll give you a note to say we’ll pay you back on request.” And so paper money was born. For Marco Polo such a mechanism was the greatest wonder of Kublai Khan’s empire. It was also its weak spot. Wanting to finance war (as the Mongols often did), the Mighty Khan listened to yet another clever official who proposed that, as these notes were so handy, people would rarely want to get their hands on the actual gold. Why not then simply print more paper? To be fair to the Khan this is a temptation many later rulers (including our current Government) have been equally unable to resist. 

This is not to say that the Lewes Pound group are ‘doing a Kubla’ and simply printing more dosh (though it must be tempting). Like the ancient Chinese Jiaozi, The Lewes Pound is backed by a promise to redeem it for something ‘real’, in this case Sterling. What Sterling is backed by is another story. The problem is that money is simply a way of keeping accounts between us. We have plenty of convenient ways to do this. As has been pointed out in these pages before, new ways to pay (especially if they are less convenient) may simply end up rather de trop.

Will the current campaign change things? Possibly, but I wouldn't bet a 21 pound note on it. Despite sucking up around 15 grand to run last year and goodness knows how much time, even some Transition Townies can’t seem to be bothered to defend the economic and environmental claims made for the Pound any more. Some clearly still have hope. It does slightly remind me of an unpopular boy at my school who would give people sweets with invitations to his birthday. Whether it was a visionary marketing strategy or a desperate gesture is still not clear to me even thirty years later. I suppose it depends on whether his parents followed it up with something decent (like even more sweets). Or maybe he was great when you got to know him. Ben and Jerry’s may be rewarding on closer acquaintance and thus giving freebies makes sense. Will the Lewes Pound be so tasty?

Buying Local

I won a muffin contest the other day. Not a phrase I often utter as I have never entered one before. The competition was organised by the local environmental types to showcase the general deliciousness of local seasonal ingredients. Don’t you find that all of a sudden localness is everywhere? From supermarkets to tourist information everyone is touting it as better, tastier and, above all more morally sound than the alternatives. Our ancestors had to wear hair shirts and flog themselves to get into heaven. All we have to do is re-style beetroot as dessert (see the winning entry here), and we’re laughing. As the glory of victory fades, though, I’m left with this thought: is our current obsession with buying local all it’s cracked up to be?

It depends on what you mean by local. Buying food from Tesco (in Lewes) is one kind of local. Does that sound ludicrous? There are clearly all sorts of reasons to dislike supermarkets but, along with their cheapness and convenience, they keep you or your neighbour in a job. Of course you might do better going to Waitrose; it’s a few quid more but the employees also own the store and are in on the profits.
Businesses owned by people in town are what spring to mind when thinking about buying local. Going to Skylark or Bag of Books instead of Amazon. No hyperlink for the faceless multinational, but they do offer a range and prices that the local shops can’t possibly compete with. The local ones have advantages of their own though: browsing (never as good online), bantering with the owners, and events with authors. You (literally) pays your money and takes your choice. The stock of businesses like these is, of course, not particularly local. Though Lewes is obviously a town of infinite creativity, only local stock would mean they’d be bankrupt by tomorrow.

The real piety du jour (and the raison d’etre for a lot of the Town’s environmental activity) is eating local food. The less food travels, goes the argument, the less the impact on the environment. It’s just common sense, no? Unfortunately the notion of 'food miles' is an area where common sense is misleading. Sure, you can probably be confident that those air-freighted blueberries you had in January aren’t the best emissions-wise; but what about other commodities? Loads of basic stuff comes by ship where the carbon footprint is a lot smaller, while growing things locally on inappropriate land or with extra heating, or whatever, can mean a far higher environmental cost. While the whole issue is really mind-bendingly complicated it’s nice to feel good even if we’re not having much practical effect.

I can hear the teeth gnashing at that last sally already. Of course if it’s a completely different sort of life we’re after (living with the seasons, getting our hands dirty and eating seasonal veg all winter), then local food is clearly the way forward. The thing is people who do live this kind of life, usually as a result of economic collapse or sanctions, never seem all that happy with it. Funny that. To be honest, much as I liked my beetroot muffins I’m not expecting them to storm the world any time soon. Show me someone in rural Ukraine who wouldn’t prefer a Nero’s chocolate chip one and I’ll show you an empty branch of Tesco. And now, if you’ll excuse me I think I have a few muffins left.


John McGowan

Baking Bread

Anyone not like homemade bread? No? I didn't think so. It’s a byword for serious cookery, often delicious and the smell alone is reckoned to turn a shoddy house into a saleable property. It also seems to be the piety of the week for those of an environmental turn of mind. Not just regular bread either. To be truly committed to the earth these days sourdough is de rigeur. Just like our ancestors used to make in the days before we were corrupted by modern luxuries like coal-fired power stations, global trade and er... yeast. I can’t help but wonder though: what’s so sustainable about making your own bread?

Undeniably, home baking appeals to those with a  self-sufficient streak, though most of us don’t grow our own grains and mill them. Even so, with a bag of flour from Tesco you have a fighting chance of attaining the glow of self-righteousness  that radiated from Tom and Barbara in The Good Life. Rather inconveniently for the emissions-conscious though, baking a loaf in a domestic oven uses many times the amount of energy of commercial oven. You can get around that one fairly neatly using one of those very clever bread machines which not only consume less lecky but also do some of the work.

It’s the hassle factor that seems to be the main sticking point.  If you’ve ever tried bread-making you will have noticed that it requires a certain commitment. Even if someone has a bread machine how likely are they to use it regularly? Some of us might be good for a few loaves or maybe a month or two of obsession, but who is going to live off home made bread unless they have to? Then there is the problem of who is going to eat a diet of our hearty loaves (not my kids anyway). It’s no wonder that one of the earliest specialist trades in human society was that of a baker. A professional who could make economies of scale, a range of products and leave the rest of us free to get on with other stuff. Without bakers, it’s difficult to see how we would ever have got out of the stone age.

“Hello axe-maker. I’d like to upgrade my old flint hatchet to one of those new bronze ones.”

“Sorry guv I don’t have time for this bronze-smithing lark. I’m too busy punching down my dough.”

One might reasonably assume that we wouldn’t have science, medicine, art and technology (including bread machines) if people had been piddling around all day with their sourdough starters.

Even if oil runs out and we’re left in a Mad Max-like future, spending our Lewes Pounds on home grown vegetables, it’s hard to see bread-making catching on en masse. Still, though it may not last more than a few minutes as the latest eco trend, it is good to see someone blowing the trumpet for a homemade loaf. In that spirit then let me finish with a recipe.

Growing Your Own Vegetables

“If I could show you the cabbage that I planted with my own hands”

Thus spoke the Roman Emperor Diocletian, more famous for chucking Christians to the lions, but also someone who gave up ruling the world for the pleasures of his allotment. There are days when I fantasise about following his example, especially as it involved a palace in Croatia and a load of slaves. As well as the other pleasures of growing your own, it seems that it can end the careers of tyrants. What could possibly be the trouble with it?

It turns out you don’t have to look far. Only in fact to Lewes’ own Seedy Saturday. This is an event where you can think about interesting things to plant, the more sedentary joys of others planting things for you, and listen to Marguerite Patten reminiscing about digging for victory. Then you turn into the bookstall and find yourself in a survivalist fantasy land. Wall-to-wall self-sufficiency manuals full of advice on preparing for the apocalypse by getting in your brassicas.

The idea of us producing our own food to protect ourselves is an important part of many responses to current environmental concerns. For example the magazine “The Land” envisages an agrarian idyll where, following the collapse of capitalism, we return en-masse to growing food. An increased emphasis on food self-sufficiency is also a staple of our local Transition Town movement (they like the word “resilience”). The recent Climate Camp even invited me to “Grow my own Future”. Though I’m as fond of a metaphor as I am of a ripe Ailsa Craig and realise I won’t be picking juicy futures directly from my cold-frame, the implication is once again that growing your own is the way forward.

While this reasoning is seductive quite a lot is missing. For one thing food self-sufficiency leaves populations grubbing out a precarious existence vulnerable to climatic variations or crop failures. The opposite of resilience really. We protect against this by buying food from a number of sources and countries. We can do this because for 7,000 years or so (and especially since the industrial revolution) human society has been moving away from the mass of the population being involved in food production.  This fosters the development of income-earning and more diverse skills. We have modern medicine and science and art and philosophy and a reliable food supply because primarily we’re not all stuck on the land.

If you think the fossil fuels of capitalism are going to run out soon (though a more likely danger for our environment seems to be that they won’t) a kind of post-apocalyptic subsistence life might be one way to go.  At times it’s hard to avoid the impression that vegetable gardening has become the latest meaningless gesture for the environmentally pious. While home grown food can be great the benefits of not relying on it are even greater. So, while I’m going mulch spreading soon, I have to do a quick shop at the greengrocer first and strike a blow for a better world.

John McGowan, 5^th May 2011

Pretend Money

I paid for something with Lewes Pounds the other day. Not particularly noteworthy you’d think but actually it was the first time in the two years of its existence that I’d ever been asked for, or offered, the local lucre. To be honest I’d begun to wonder if it was still on the go (though now I come to think of it there is  still a rather forlorn looking stall at the Farmer’s market). However, Comedy at the Con (I highly recommend it) were offering 3 quid off the headline price so it seemed worth a trip to the Town Hall to buy some... Well is there a slang for Lewes Pounds? Given the absence of even a nickname as a marker of public consciousness I can’t help but wonder: what is the trouble with pretend money?

The arguments for the Pound are economic and environmental. The economic argument is that the money can only be spent locally thereby supporting local businesses who participate in the scheme. There are all sorts of questions posed by this and the evidence for such complementary currencies is not encouraging. It suggests that they have their best chance of catching on when physical money is scarce and large numbers of people really need a substitute. The Con Club, and anyone who offers a similar promotion, clearly can’t go on taking a hit forever so at some point meaningful use of local money comes down to a matter of whether enough people can be arsed with the extra hassle or not. The continuing novelty status of the LP suggests that most people can’t.  Local traders are really up against it when competing with big boys as the costs of core commodities costs can be kept lower due to economies of scale. There isn’t really any evidence that local currencies can do anything to challenge this trend.

It’s on the environmental arguments though that local currencies really become confused. The assumption is that keeping trade local will help the environment through reduced carbon emissions.  Alas this is not a straightforward case to make.  Sure, people walk to local shops but they also drive to them. Supermarkets often mean you have to drive, but then larger loads can mean fewer trips.  And since when do local traders have to stock local goods? Even corner shops have a global inventory.

It’s also worth considering if “locavorism” is quite as virtuous as all that. As well as being increasingly ripe for parody, a closer look suggests it offers no guarantees of reduced carbon footprints.  A vague notion of “localness” as a tool to combat environmental difficulties seems simplistic at best.

Clearly modern environmental problems are enormous and most of us may struggle to come up with a meaningful response. Initiatives like  the Lewes Pound  may have more piety value than practical effect. Of course, for as long as there are people willing put it out there the LP might possibly serve as another reminder of the crisis we’re in. Perhaps the trouble is though that it doesn’t do anything else.

John McGowan, 3rd Feb, 2011